With the new year around the corner, it is the perfect time to update your printed collateral materials, such as brochures, menus, and other materials your business depends on.
Reviewing and updating your printed materials is not just about updating your copyright date. The new year is a great time to review your business offerings, prices, and overall message. Here are some reasons why now is a great time to redesign your brochures.
Branding
Is your message consistent throughout all your materials? Your brochure is a part of your overall marketing plan. As such, your brochures, business cards, and other printed materials should not only be related to each other but also feature the same colors and themes on your website and other digital assets. Branding is vital in building name recognition and building the trust necessary to get people to want to do business with you.
Update your Layout and Tweak Your Message
Did you get feedback about your brochures from clients, or was there something that you see that makes you cringe? How was the message you sent out there received? Did the brochures lead to new business? Take this opportunity to clean up your paperwork and tweak the message so you can better relate to your potential customers.
Update Your Pictures
Even if you don’t update your content, updating pictures can completely overhaul the look and feel of your brochures. Don’t let your pictures become dull or dated. It is a great idea to change them at least once per year.
Make Different Versions
Is your messaging great for one part of your target audience but not so much for another? Create different versions of your brochures so you have paperwork to cater to every part of your target.
Brochure Folds
There are many ways to fold a brochure. Depending on your brochure content and layout, some folds are better than others. It is a great time to revisit how your brochure is presented and check the flow of the information. The wrong fold can lead to confusion since it could force people into reading the content out of order.
Start from Scratch
Are your brochures a few years old? It may be time to start from scratch and redo your brochures altogether. Old brochures may have outdated information and images. As we mentioned earlier, if your copyright is several years behind, it can give off the impression that you have lost interest.
Put our extensive experience to work for you. We can help you put together the materials and strategies to put your organization on a path to even more significant growth. Major companies in New York City and throughout the United States trust us to create their printed materials. Call us at 516-599-0400 to discuss your printing needs or request a quote.
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